Retail Health Clinics – Are Retailers missing the Mark in Hispanic Communities?, HispanicAd.com, March 14, 2012)
Retail chains trying to attract Hispanic shoppers should be encouraged, but they should also be very concerned. They should be encouraged because the concept of walk-in pay for service clinics is a norm in Latin America. So in the U.S., it is very culturally relevant for Hispanics to seek out neighborhood clinics in their communities that provide health services in a similar manner because neighborhood clinics are often a cost-efficient and convenient solution among foreign-born Hispanics, who upon first arriving often do not have jobs where health care coverage is an option for them….
Retail walk-in clinics are a natural fit for Hispanics, but retailers can only maximize this fit when they start expanding access in areas where the market is concentrated and unless they staff and are able to provide quality and culturally relevant care.
Here are six steps you can take immediately to assess your chain’s existing retail clinic coverage and quality delivery in underserved Hispanic communities (Read More)….