14
Mar 11

ED: Value

We invite you, dear reader, to have your head exploded by the contents of these three disparate articles on the matter of emergency departments:

First, there is Examining the ED’s Value Proposition (Rick Bukata MD, Emergency Physicians Monthly, 3/10/11), in which longtime ED hand Dr. Bukata takes his fellow ED physicians, and hospital execs, and anyone involved with ED care delivery, to task, for, among other things, making people wait. While he does address other shortcomings, the “keeping people waiting” issue is his centerpiece.

Then there is Bleeder to Feeder: How an ED Turned Its Business Around (Philip Betbeze, Healthleaders Media, 3/11/11), wherein Mr. Betbeze recounts the case study of a hospital that overhauled its ED practices to increase ED volume – mostly by not losing people as patients who leave because they had to wait too long. Said the hospital’s president, “We were effectively turning away 5,000-7,000 people a year,” he says. “Everyone who left told 10 more people that you can’t get in here.” He added, apparently without reflection on the possibility that an ED might have alternative clinical purposes, “The ER is the driver for operations.”

After this instructive example of the making of good changes for “bad” reasons, we conclude withChallenge the constitutionality of EMTALA (Lucy Hornstein MD, KevinMD, 3/11/11), in which Dr. Hornstein posits overturning the Reagan-era EMTALA statute mostly as a means of challenging the motives of those who would do away with the Obama-era health reform statute. The thing is, we’re not sure her assumption of the ‘absurdity’ of discarding EMTALA is on all that sound a footing. That is, maybe revisiting EMTALA would actually make for better health reform?


10
Mar 11

Bigger Target (In Clinics)

The Minneapolis Star-Tribune’s Jackie Crosby reported Wednesday that Target plans to open 8 new clinics by July – on top of the 8 they recently opened. Quite a surge after years of dormancy.

Walmart has opened a number of new clinics recently, and MinuteClinic has quietly opened three or four itself. Lesser-known retail clinic operators like Bellin Health run several true retail clinics in their service areas (though not 41, as suggested in the Health Affairs extract, and approvingly cited by Commonwealth Fund; more like 6.

Bellin does run a couple-score conventional medical clinics in Wisconsin). And we continue to find out-of-the-way clinics operating on retail principles (convenient hours, posted prices, narrow service line, physician assistant/nurse practitioner staffing), but getting mostly (and appropriately) local attention for their exertions.


08
Mar 11

Next Up for NextDoor…?

We had not really zoomed in on NextDoor Health, which apparently devotes itself to operating retail clinics in Walmart locations in states.

By our count (which is from their website’s list of clinics already opened). they are currently operating 7 Clinic at Walmarts.

But they plan to be running threefold that number by May. With additional clinics apparently in the works .

Yeah, we’ll be watching them like a nosy next door neighbor….

NextDoor’s role, as operator of clinics which frequently are branded by a local hospital as well as with Walmart’s own formidable ensign, makes for a most complex thicket of brands surrounding their clinic “product”. That becomes a special management challenge.


08
Mar 11

Cavity Sam + Retail Clinics = Winning

BrandWeek’s playful take on retail clinics.

We feel their clinic counts are a bit light, and their concerns about Rx-milling essentially unfounded – but let’s face it, the tiger-blooded one might well have borrowed his hairstyle from old Cavity Sam….


07
Mar 11

The Price of Everything – and Now Hospital Care too

We are not going to quibble with the title of this recent Detroit Free Press article describing regional hospitals’ burgeoning ‘consumer-friendly’ approach to pricing of their services: Shopping Comes to Health Care: More Hospitals Post Prices, Negotiate Costs (Patricia Anstett, Detroit Free Press, 3/4/11). We could note that hospitals are no negotiating costs’ anywhere, because costs are costs, ultimately, to the service provider (in this case the hospitals). Costs are operating facts. Prices are negotiable.

And the kinds of comparative pricing data that we take for granted in shopping for big-ticket items like air travel, vacations, jewelry, and electronics is also emerging through resources like Castlight Health and Delphi of Florida.

But as we said, we’re not going to quibble. We’re merely going to observe that operators of retail and other convenient care services providers beat hospitals to the punch by years. In other words, the sort of ‘shopping’ that the article enthuses about has been emerging in primary care for some time now. Hospitals are, finally, beginning to catch on.