22
May 12

Solantic Name Change; Game Change?

Drug Store News recently reported urgent care clinic operator Solantic’s plan to change its name to CareSpot Express Healthcare (Solantic urgent care changing name to reflect new vision, Antoinette Alexander, 5/18/12)

The name change reflects a planned facelift for Solantic’s 29 existing Florida clinics, as well as the addition of about 50% more clinic locations during 2012.

Solantic management is also promising potential clients internet-based (presumably self-serve) appointment scheduling – which they already offer – and clinic wait-time monitoring, among other features, to result from a revamped website.

Solantic plans a sort of ‘grand opening’ for their new name in September, though apparently Solantic’s CEO is already using “Solantic/CareSpot Express” in his correspondence (if the DSN presso is any indication).


20
Jun 11

Call Me When You’re Ready (updated)

Urgent care chain Solantic has recently overhauled its website, and it is improved by several orders of magnitude.

One thing its home page now features, prominently, is MySpot, one of its traffic management tools. (Clicking the gold MySpot square pops up the simple callback info form, which allows you to indicate how you want to receive your notice – text or call, but not both, for some reason – and your intended visit location). NextCare, a kindred urgent care center operator that does not operate in Florida, now offers a similar service, which they call Wahoo (Wait At Home Or Office)

Simple and useful. A very, very basic and intuitively effective way to manage a very, very central element of visitor satisfaction/perceived ‘value’ of care.

If we were king, we’d put a cherry on the sundae – by reducing the charge, or adding some special visit benefit, to coax site visitors to ‘self-serve’ their visit scheduling this way.

Let’s face it, Solantic co-founder Rick Scott is an acquired taste, one that more than a few are probably disinclined to acquire. Why else remove the site’s mention of his connection to the firm?

Nonetheless, Solantic itself is getting tastier.

(originally published via May 16th tweet)


16
May 11

Call Me When You’re Ready