22
May 12

Primary Care’s Entry In ‘Preliminary Care’ Space

The preternaturally observant health care journalist Bruce Japsen summarizes the practice model of direct primary care practice provider Qliance (More Care Up Front For $54 A Month, Bruce Japsen, New York Times, 5/22/12).

We’ve more or less given up trying to pigeonhole all of the variants of convenient, routine, non-emergency health care now on the scene. Retail clinics, urgent care clinics, telephysician visit services, combinations of the last with the first two, concierge services, housecall health care, and on and on – the similarities, the overlaps, the real and potential interrelationships become too numerous to parse.

We do increasingly use a colleague’s deft term for the category – he calls it ‘preliminary care’ – because the name literally embodies the ‘threshhold’ nature of the clinical ministrations the category’s practitioners provide.

Anyway, Bruce notes that if PPACA is revoked, Qliance‘s direct primary care model will be voided, because PPACA explicitly permits direct primary care contracting as a reimbursement model for physicians cleared to provide care to people who are Medicare eligible. Our feeling is this sort of ‘experiment’ would, if even modestly successful, lift all the boats in the preliminary care pond.

Are you listening, free-market zealots? Are you aware, “death panel” harridans? We’re guessing probably not. For shame.


20
Jul 11

Quiet (Insurer/Physician/Hospital) Storm?

This story in last week’s Becker’s Hospital Review caught our eye: Quiet Takeover: Insurers Buying Physicians and Hospitals (Becker’s Hospital Review, 7/11/11).

We were most interested by the specific examples the author chose to lead this story – Humana’s purchase of urgent care operator Concentra, and Cigna’s ownership of retail-ish clinic brand CareToday. The abiding theme: these aquisitive insurers are eager to win the “fight to control primary care, the epicenter of care management.”

We aren’t clear how the acquisition of firms focused on acute non-urgent care contribute directly to “controlling primary care” – but we believe the author may simply have under-specified the fight the insurers ARE interested in winning. That, to be clear, may be what one colleague refers to as the realm of “preliminary care”, which we can define loosely as care for those who seldom if ever think of themselves as “patients”.


01
Feb 11

QuickCheck Health Video: CEO Tom Henke

QuickCheck CEO Tom Henke provides you a quick briefing, and the Internet with attention-getting convenient care media:

QuickCheck video can be found at World Congress‘s handy, informative Affordable Health Care Innovations website.


01
Feb 11

Emerging Layers of the Convenient Care Onion

How about OneMedicalGroup, founded by Epocrates co-founder Dr. Tom Lee?

According to Katie Hafner’s story in yesterday’s New York Times, OneMedicalGroup

offers most of the same services provided by personalized “concierge” medical practices, but at a much lower price: $150 to $200 a year.

The organization’s (s’?) a little complicated, as Dr. Lee also heads 1 Life Healthcare, which according to its website encompasses OneMedicalGroup.

“$150 to $200 a year” is essentially the price of 2 to 3 retail clinic visits – but you visit a physician at OneMedicalGroup. Presumably that entry fee buys other valuable routine health services; OneMedicalGroup’s website suggests email access to physicians, online appointment scheduling, prescription renewals, lab services, health records access, and more. Details are tantalizingly scarce – but did we mention tantalizing?

One thing your annual fee does NOT purchase you is an actual visit with an actual clinician. So you’re essentially getting curated access to health records generated by your primary care treatment from OneMedicalGroup clinicians, and associated pharmacy and lab transactions.

But that package of services may be priced just right for so many people who would like a web-fortified relationship with a primary care clinician. And OneMedical’s model definitely adds a layer to the many-layered, variously configured onion of convenient routine health care options emerging in the US.