…and consumers readily name it, according to a study published Monday in the Annals of Family Medicine.
Physician Office vs Retail Clinic: Patient Preferences in Care Seeking for Minor Illnesses (Ahmed and Fincham, Annals of Family Medicine, 2010;8:117-123. Immediate access) finds:
Willingness-to-pay estimates suggest that, all else being equal, a cost savings of $31.42 would be required for the respondents to seek care from a nurse practitioner at a retail clinic. Similarly, a cost savings of $82.12 would be required for them to choose to wait 1 day or more.
It would be easy to infer from this that, as long as the bill for a retail clinic’s services is $31.42 or more lower than an available physician’s charge for the same treatment visit, a consumer is likely to pick the retail clinic over Dr. Welby.
The authors are careful to note, however, that
It cannot be determined from our study…whether the relative importance of the time and cost attributes would remain the same when the choice is between seeking care from a nurse practitioner or physician assistant in a physician-led primary care practice and seeking care from a nurse practitioner or physician assistant at a retail clinic.
We find this a particularly important qualifier, and a great opportunity for any enterprising health care researchers looking for a valuable follow-up study to undertake.
Not surprisingly, the report concludes:
Time and cost savings offered by retail clinics are attractive to patients, and they are likely to seek care there given sufficient cost savings. Appointment wait time is the most important factor in care-seeking decisions and should be considered carefully in setting appointment policies in primary care practices.
The report’s release was news in the Los Angeles Times, on UPI, and Bioscience Technology on Tuesday and Wednesday – though it must be noted that the Times filed it under a section of the paper whose tagline is “Oddities, Musings, and News from the Health World”.
12
Jul 10
Retail clinics: good enough, enough?
Colorado-based Dr. Marc Ringel avers that they just may be in this public radio interview (7/10/2010, station KUNC, Colorado).
Audio clip is available at the top of the article.
Dr. Ringel sums things up this way: